If you have decided to purchase a banner, it is very important to place
your new banner is a position that will do your company the most good.
By selecting the proper location, you can ensure that your new purchase
will perform up to expectations and that it will be able to function to
The old slogan, “Location, location, location,” applies to much more
than real estate. When you are placing a banner, this is the most
important factor. Here are some useful tips to help you find the best
location for your banner.
- Make it Visible - Placing a banner on the side of your
building or under an overhang can greatly reduce the ability of
potential customers to see this banner. You will need to make sure that
your banner is located where it can be easily seen from the majority of
directions and angles.
- Try it Out - Before you finalize
your banner's position, try hanging it in several different angles.
Then, place yourself in your customer's position. Is it visible from
the road, sitting in a car? Can it be easily seen from across the
street in multiple directions? You will need to find the one location
that provides the most visibility. Take some time with this step to
make sure that your final location is the right location.
the Elements - Weather can be detrimental to your new banner. If it is
not secure properly, your banner may flap in the wind, making it
unintelligible to passing pedestrians and vehicles. Make sure that your
banner is located somewhere where there is at least some protection
from the elements. If this is impossible, make sure that the banner is
well secured and that it will not flap in the wind, obscuring the text.
Feedback. Try to find a few impartial friends to test-drive your
banner. Ask them to walk and/or drive by your location and get their
input on what they think of the banner. Ideally, do not reveal what
your banner says to these test-drivers. It is important to make sure
that they are able to read the banner as they pass-by.
know what the banner says and your brain may automatically fill in
places that may not be completely visible. By conducting this test, you
can make sure that everyone will be able to read your banner,
regardless of whether they are walking or driving by.
- Don't Be Afraid to Change. If your banner is not
performing up to expectation, a move may be in order. Try a few
different locations at first, to see which one provides the desired
effect. Once you have narrowed down your options, you will be able to
select the best location for your banner, based on actual customer
reaction. This step should be carefully documented to provide you with
the most useful data.
By following these steps, you will be
able to get the most out of your banner, both in actual life of the
banner and effectiveness in getting your message across.